By tf-lawyer.com During a recent interview in Hezhou, Zhang Qianni, the manager of Yujin Garden (Guangxi) Jewelry Co., Ltd., shared insights about her company’s rapid progress since it began operations in the Guangxi Gold and Jewelry Industrial Park in April. By September, they had already started trial production. At the recently held 2024 China Guangxi Gold and Jewelry Production and Trade Docking and Investment Promotion Conference, the company showcased its self-designed ancient-style wedding sets and high-end gold crafts.
Hezhou has been actively connecting with the Guangdong-Hong Kong-Macao Greater Bay Area, seizing opportunities from the expanding gold and jewelry industry in Shenzhen. This initiative has led to the development of Guangxi’s largest gold and jewelry industrial park, with a vision to foster the industry’s growth from the ground up, enhancing its development through clustering, high-end strategies, and innovation.
To drive the high-quality development of the gold and jewelry industry, the Pinggui District is innovating its investment attraction strategies and building a comprehensive ecosystem for industrial growth. According to Chen Linling, director of the Investment Promotion Service Center in Pinggui District, the Guangxi Gold and Jewelry Industrial Park has a total investment of 6.21 billion yuan and spans 1,058 acres. It encompasses the entire industry chain, integrating production, trade, exhibition, R&D, education, e-commerce, and logistics.
This year, the park has attracted six handmade production companies, including Yujin Garden, from places like Beijing and Shandong. Out of these, three companies are already in production while three others are undergoing renovations. Currently, the industrial park hosts 104 businesses, with 87 from the Greater Bay Area, marking it as one of the most efficient parks for attracting similar enterprises in the country.
Additionally, the Guangxi Gold and Jewelry Industrial Park has adopted innovative online sales methods, such as the “Gui Gold” mini-program, to encourage companies like Huangchao Jewelry to shift their e-commerce operations from Shenzhen to Pinggui. The third phase of the park will feature a logistics hub for JD.com, launching direct lines to Guangzhou for 24-hour delivery to major cities, ensuring efficient logistics solutions for businesses in the area.
The district is also pioneering a supply chain model that integrates “super factories, supply chains, and retail stores” within the gold and jewelry sector, fostering a synergistic development approach. The park implements a “dual-peasant” model of production and processing in Hezhou while handling R&D and sales in Shenzhen, ensuring seamless connectivity with the Greater Bay Area market.
Moreover, the park is incorporating advanced, cyanide-free eco-friendly techniques into gold and jewelry production, addressing essential aspects of production support and drawing in more enterprises. From January to September this year, the park achieved a total output value of 3.454 billion yuan, with expectations to process 60 tons of gold jewelry by year-end, resulting in a comprehensive output value exceeding 5 billion yuan.
“Over the past five years, the Guangxi Gold and Jewelry Industrial Park has made remarkable advancements, transitioning from zero to one and then to a hundred. In the coming years, we aim to achieve exponential growth from a hundred onwards,” stated a relevant official from Pinggui District. Looking ahead, the park plans to leverage its transportation, talent, and infrastructure advantages to establish itself as a smart manufacturing hub for gold and jewelry in China, transforming into an innovative and international industrial cluster, and becoming a national center for quality gold procurement, thus fueling the development of a modernized urban area and a strategic new industrial base in the region.
